Lexus opens luxurious new Guest Experience Centre in Chandigarh

Chandigarh, March 25, 2022: Lexus India announced the opening of its new and opulent Guest Experience Centre (GEC) at Industrial Area -Phase 1, Chandigarh; aimed at making the Lexus experience more incredible and unique for its discerning guests. In addition to Chandigarh, Lexus has its GECs in Mumbai, New Delhi, Bangalore and Hyderabad.

All Lexus GECs are aimed at bringing together the Japanese philosophy of “Omotenashi” meaning exceptional hospitality with the Indian spirit of “Athithi Devo Bhava” to anticipate guests’ needs and to provide them the amazing Lexus experience. 
Located in the city of Chandigarh, the Lexus GEC takes its inspiration from the design philosophy of Le Corbusior , the renowned Swiss-French architect, designer, urban planner, who is regarded as one of the pioneers of modern architecture who designed the City of Chandigarh. He believed that Architecture is a tool that could establish relationships of a lifetime and believed in designs that had a practical yet an emotional appeal. 

The Lexus GEC at Chandigarh is an amalgamation of elements that bring together a sense of modern yet practical and emotional appeal. The GEC is made with elements wood with a focus on the 5 senses of see, hear, smell, taste and touch that creates a warm and woody feeling to make guests feel at home.

The conceptual design of the GEC conveys a sense of warmth and elegance showcased through the Green Garden around the GEC to resonate with regional taste, semi vaulted roof and vitrified tiles used to recreate the façade of the modern & well-planned city of Chandigarh. Divided into various spaces, the GEC includes a fully equipped exclusive Lexus Boutique Service area with a service Lounge, cheerful delivery room and relaxing lounge area to make its guests feel the comfort of their own home. With warm light fixtures to louvered ceilings – the design depicts an amalgamation of modern, elegant yet warm feeling inside. 

During the opening, Mr. Sampat Singh, MD of Lexus Chandigarh GEC commented: “We are very happy to bring Lexus closer to our discerning guests in this region with a strong commitment of delivering exceptional hospitality and providing amazing experiences throughout the Lexus ownership journey.”

Speaking on the occasion, Mr. Naveen Soni, President, Lexus India said “We have always believed in strengthening our relationships with our guests and we are elated to announce the opening of our newest Lexus GEC in Chandigarh. Having opened various facilities around the country, our newest GEC is a step closer to providing a luxurious experience and with our newest model, the Lexus NX350h at the GEC, we look forward to welcoming many more of our guests to embark on journey of luxury, novelty and amazing experience with Lexus”.

Lexus India will soon be expanding its network of Guest Experience Centres to Kochi and Chennai. Lexus is also planning to open a Lexus Brand Experience Centre in Gurgaon, a “Go to Home” Lexus Lounge in Kerala and a Lexus Experience Centre on the virtual platform to move closer to it guests.

Towards the core thinking of crafting a better tomorrow, Lexus in India has a full range of environment friendly Hybrid electric vehicles that include the LC 500h, LS 500h, RX 450hL, NX 350h and the ES 300h.