Lia Fragrances Launches Car Fresheners with an Experiential Roadshow in Bengaluru


Introduces Car Dashboard Gel and Vent Gel across popular marketplaces with a unique brand mascot

Bengaluru, December 5, 2018: Lia Fragrances- a brand of Ripple Fragrances, a leading player in the home fragrances sector, from agarbathi to aerospace conglomerate NR Group, organized an experiential roadshow to launch their brand-new Car fresheners- dashboard gel and vent gel, in the city. The two-day roadshow covered all the major areas from north to south Bengaluru, facilitating a complete sensory experience to the retailers and consumers. Lia’s exclusively branded van along with the mascot “Balloon man” successfully captured consumers’ attention on the road.

Lia's latest Car freshener range has been powered with an impeccable technology in a unique gel formula, with a long-lasting effect. Both the products are available in a variety of fragrances, providing a host of aromas for the consumers to choose from.

Commenting on the new products, Mr. Kiran Ranga, Managing Director, Ripple Fragrances, said, “We have been constantly working on our R&D to bring forth these kinds of innovative products. Lia dashboard gel and Lia vent gel has been created keeping the modern-day lifestyle of our consumers in mind.”

The new Lia Dashboard gel is backed with a “Cold Diffusion Technology” and is available in Sea Shore, Amber Spice, Floral Fusion & Fruit Burst fragrances. The brand’s Vent Gel freshener is designed with an “Air Diffusion Technology”, in Citrus Zest, Royal Rose, Blue Berry & Sea Shore aromas.

Speaking about the launch, Dr. Shireen Reginald, Country Manager, Ripple Division, said, “The technology used in our Lia car fresheners will ensure better aroma, feel & experience in your car. It has been designed exclusively for Indian climatic conditions and according to the fragrance preference of our consumers. With the7 strong distribution network, in place, we are certain to bring these products to a large segment of consumers in the near future.”

The roadshow which was flagged on December 4, covered Jayanagar, JP Nagar, Bannerghatta Road, R.R.Nagar, W.O.C.Road, BEL Road, R.T.Nagar Ganganagar, and Banaswadi.

Wednesday, December 5, 2018