LightO Technologies enters Punjab market

Ludhiana, March 7, 2013, 2013: Indian Seamless Group (ISG) today announced the launch of LightO Technologies Pvt Ltd in Punjab.

LightO is ISG’s latest venture in the Consumer Lighting business. It is spread across the sub-continent and is available in India, Sri Lanka, Bangladesh and Nepal. With the addition of this new vertical, ISG is all set to make a mark in the Punjab market through LightO Technologies Pvt Ltd. 

With the launch of over 200 products under the category of LED, Decorative Lighting and CFL’s, these products will be available from a price range of Rs. 90 and upto Rs. 18,000. The Consumer Lighting range will be available in key cities across Punjab like Ludhiana,  Jalandhar, Patiala, Amritsar, Bhatinda, and also at Chandigarh by June 2013.

LightO has tied up with leading international brands like GloboLighting and Optiled and is committed to bringing their quality LED lights and decorative products respectively in India.

Naveen Saxena, Chief Executive Officer, LightO Technologies Pvt Ltd said “Innovation backed by deep consumer insights led to the creation of LightO Technologies. The ranges of products are a reflection of our commitment to deliver aesthetically appealing products with cutting edge technology and contemporary design to address the ever-evolving needs of the Indian consumer. LightO is focused on offerings a unique lighting experience to its customers and aims at becoming a 1000 million rupees company in the next 3 years”.

LightO Technologies Pvt Ltd also plans to introduce “LightOzone”, one of its kind lighting lounge showcasing world class home decorative lighting solutions under one roof. Consumers can experience the products beforehand and subsequently make a purchase. “LightOzone”, will offer unique products in the market to cater to the evolving lifestyle needs of global Indians in Punjab. LightO plans to launch LightOzones in Jalandhar, Patiala, Amritsar, Ludhiana and Chandigarh in Punjab by end of Financial Year2013.

LightO is aggressively looking to expand its presence throughout India and aims to have presence in 30 key cities by the end of 2013. The distribution is focused around modern retail, traditional channels and online portals.