Hyderabad, January 12, 2019: Livfast, one of the leading power specialists in India with a widespread portfolio of power backup solutions, launches a unique range of inverters with 25% faster charging and batteries with 25% extra battery backup. These fast charging inverters can also charge on voltage as low as 90V. The company which comes under SAR Group deals in automotive batteries, inverters, inverter batteries and solar applications. With an ever growing industry, LivFast comes at an opportune time to explore the scope of market innovation in a segment which has 1.5 lakh retailers.
LivFast seeks to expand its product portfolio with stabilizers and solar-powered batteries wherein, the projected turnover of FY 18-19 is Rs 700 crores. With a strong focus on research and development, the company has spent Rs 10 crore for finding new ways to understand the need of the consumers in this category. The company has an illustrious hold on distribution channels, profiting from the Group’s heritage of 30 years. Benefiting from the same, LivFast plans to have around 25,000 outlets pan India by March 2019. SAR Group’s channel strength and past association also has the potential to influence a promising growth trajectory in northern and southern parts of India. LivFast has launched its products in a glittering ceremony at Taj Deccan on 12th January 2019 in their presence.
The company intends to focus in Andhra Pradesh and Telangana with a strong network of 22 distributors and 3000 dealers.
To take this product offering forward, the company has released a 360 degree marketing campaign ‘Faster Hai to Hai’ which covers digital, TV and BTL along with their new brand ambassador MS Dhoni. Conceptualized by Famous Innovations, the campaign seeks to establish LivFast as the fastest inverter in the market. The creative route for the TVC and digital films comprise of three narratives putting Dhoni through a series of unusual speed tests against other professional fast people (a skipper, a clapper and a floss dancer) to illustrate the fact that ‘when something is fast, it is fast’, further bringing the focus on the product line’s core messaging and USPs.
Speaking on the launch, Mr. Rakesh Malhotra, Founder, SAR Group remarked, “We at LivFast are looking forward to exploring greater opportunities by entering the inverter &inverter battery segment by providing 25% faster charging and 25% extra battery backup. By tapping on to unexplored inventions and innovations, LivFast promises to cater to contemporary consumer needs with a modern finesse. Having said that, LivFast is a beacon of path-breaking designs and technologies in the sector which aims to become a leader in the markets across the country.”
Commenting on the launch, Mr. Navneet Kapoor, Chairman, SAR Group said, “With brand and expansion strategies in place, LivfFst has minutely studied consumer preference and changing trends. The new journey will place LivFast as an astute market player which will benefit from the Group’s extensive trade relationships.”
Speaking on the marketing strategy,Mr. Gurpreet Singh Bhatia, CEO, LivFast said, “With a 360-degree marketing campaign in place along with our collaboration with legendary cricketer MS Dhoni as a brand ambassador for the TV campaign, it will robustly weigh-in mass retail level visibility. The unique proposition of LivFast inverters being able to charge faster by 25% and batteries being able to provide 25% extra battery backup, we seek to establish LivFast as durable, high-performing, stylish and yet modern inverters which provide solutions to consumer needs and challenges.”