Lock Upp with its dashing jailer Karan Kundra creates clutter breaking radical global change in OTT reality genre within week since its launch!

New reality show 'Lock Upp' that launched last Sunday (27th February) with the premise of locking up celebrities who are known to voice strong opinions marks a shift in TV in India. Lock Upp, a unique captive reality format being streamed live on MX Player and ALT Balaji, featuring a fiery host, Kangana Ranaut bringing together 13 controversial celebrities in a jail for 72 days, has hit the bullseye in capturing a phenomenal 15 million views with 48 hours since its launch. This made it the first digital reality show to achieve such a massive opening in its launch week. In a never seen before captive reality format, this show is a class apart from everything seen in India or across the globe in OTT history till date!

There was a lot of speculation on social media about who would be the celebrity jailer in this badass lockup. Karan Kundrra, the dashing and talented actor who has been in the headlines for all the reality shows, serials and movies and entertained audiences with his charisma, was seen as the jailer.
 
Lock Upp, is a social experiment that will pave the way for developing a homegrown global reality format. While television has run its course on the over hashed sentiment of unity amid differences of opinions, Lock Upp is a reality format that is quite the opposite — it pits celebrities and influencers who are known for very strong views on various issues in a hostile environment that has bare minimum amenities. The show has attracted a huge following even amongst international viewers because of its distinct look and feel.

There will be challenging tasks in this badass jail that will rattle the viewers. The inmates' spirits will be tested, their morals will be questioned in tough situations, and they will have to survive in the jail with basic amenities after living in comfort for years. In addition, they will have to do 'Prayashchit & Pashyataap' wherein if they face the threat of elimination, the only way to stay in the game is to expose a dark secret that is unknown to anyone else on the mainstream entertainment platforms live global feed.
 
This is the first-ever reality show that has been created with its parallel universe of fantasy metaverse and contestant card trading. During the season, audiences can sometimes decide what tasks will take place and build high degree of interactivity and engagement. With an international look and feel. Even the temptation room will either be someone's gain or loss.
 
Omung Kumar, the celebrated set designer, has created the futuristic sets that is already the talk of the town. Eshaa Amin, a renowned costume designer, has designed the outfits which is also being loved by the audiences.
 
With 13 controversial celebrities, Nisha Rawal, Munawar Faruqui, Poonam Pandey, Kaaranvir Bohra, Swami Chakrapani, Siddharth Sharma, Anjali Arora, Babita Phogat, Shivam Sharma, Sara Khan, Payal Rohatgi, Tehseen Poonawalla and Saisha Shinde locked up, the raw emotions that they are displaying is creating such a unique unscripted drama which has heightened interest amongst its audiences.  The activation of fan clubs has already begun, and Lock Upp posts, tweets, comments, and fan art are exploding on social media worldwide! The next 69 days are surely going to be one roller coaster ride that will set new benchmarks for homegrown concept formats and reality shows on digital!