Lotte India encourages women to dream big on occasion of women’s day
Dr Saundarya Rajesh, Social Entrepreneur, Founder – President, Avtar Group addressed the Women employees at the Lotte Choco Pie factory
cityairnews
Mar 9, 2020 06:15
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Chennai: LOTTE India celebrated the spirit of womanhood with their women employees and wives of employees at the Lotte Chocopie Factory here in Chennai today to commemorate the International Women’s day 2020. As part of the celebration, an interactive session was conducted with Dr Saundarya Rajesh, Social Entrepreneur, Founder – President, Avtar Group on ‘How women could be empowered and motivated to pursue their careers and ambitions by aiming for work-life integration’. More than 70 women took part in this event. The session focused on highlighting the ways in which men can be “Allies” in women’s careers by way of mentoring, coaching and sponsoring women colleagues in order for them realize to their fullest potential.
Speaking at the occasion, Dr Saundarya Rajesh, said, “As we move towards creating gender balanced workplaces, male ally ship is fundamentally required in the career continuity of women professionals. In our research at Avtar, we have observed that the motivational role that male leaders play in the careers of women yield long and lasting results in an organization. From being a passive supporter to a role model, to a career coach to a sponsor, male allies can have a highly positive influence in achieving gender parity at workplaces. The Digital campaign ‘Pause to Celebrate’, by LOTTE is relatable with regard to a woman’s life as strives to juggle between work, family and also the society, she often forgets to take that pause to celebrate herself.”
Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely happy to have Dr Saundarya Rajesh who is an expert in the diversity/inclusion space. Over the years, women have worked tirelessly with no recognition and there could be no better way but to celebrate and acknowledge their efforts, who have been the backbone of our society. Through this event, we wish to celebrate the everyday ‘superhero’ woman by encouraging all women to challenge stereotypes and emerge as strong leaders.”/(March 8)
