Lovely Professional University training 30 Bharat Gas Distributors from India’s entire North Zone

Jalandhar, March 19, 2024:  The Human Resource Development Centre (HRDC) at Lovely Professional University (LPU) is conducting a three-day ‘Capability-Building’ program for the Bharat Gas Distributors of India’s North Zone at LPU campus. Presently, LPU is training 30 dealers for efficient distribution strategies and systems. The program is exclusively designed for the distributors of Bharat Petroleum Corporation Limited (BPCL), where participants are being guided to focus on time needed strategies for the distribution purposes.

Commenced on an enlightening note, the synergistic collaboration of LPU & BPCL was hailed by LPU’s Registrar (Admin) Dr Manish Gupta for creating a motivated and aligned distribution network. He also highlighted LPU’s vision of academia – industry interface, and commitment to serve the industry with customized solutions for sustainable development.

Senior Dean at the LPU’s Mittal School of Business, Prof Dr Rajesh Verma kicked off the day with an insightful session on strategic management, where he apprised the participants about “changing landscape of energy industry, process, and retail mixed strategies”. Prof Dr Rohit Vij guided about entrepreneurial effectiveness, innovative business practices and non-fuel business. Rahul Sharma and Sarabjit Kwatra talked about customer relationship management including social media marketing and customer complaint handling.

For this, more teams are delved into the action learning project under the supervision of Dean Dr. Sunaina Ahuja. She inspired the participants to draw maximum benefit from the program by learning significant improvements in the functioning in line with BPCL’s vision of customer service quality excellence.

D.V.Mamadapur, ED (LPG), acknowledged the collaborative efforts of BPCL and LPU. He elaborated on the invaluable contributions from both organizations, emphasizing the collective commitment to excellence and the pursuit of shared goals. Mainak Mukherjee, State Head (LPG),Punjab, HP,  J&K emphasized the strong foundation of trust and cooperation between BPCL and LPU, setting a precedent for future collaborations, and fostering continued growth and success. He also appreciated the efforts of Pankaj Rathore, Territory Manager (LPG) Lalru; Likhi Ram Meena, Sr. Manager Sales (LPG) Ludhiana; and, team HRDC for this training program.

Inaugurated in 2016 by All India Council for Technical Education (AICTE) Chairman; LPU’s Human Resource Development Centre (LPU-HRDC) is mandated with the charge of Faculty Development, and Outreach Training.  The Centre engages with the maestros in industry and academia to ensure capacity building for developing industry ready professionals.