Ludhiana Management Association organised lecture on Customer focus: A New Wave

Ludhiana, March 1, 2016: Ludhiana Management Association organised lecture on Customer focus: A New Wave at Hotel Majestic Park Plaza on 29th Feb 2016. Mr Rajeev Chawla, Founder Blue Tree, Management Consultant, Mumbai was the key speaker on the occasion. Dr.K.N.S.Kang, President, LMA, dignitaries from business and academic world, professional, entrepreneurs and members of association were also present on the occasion.
Mr.Rajeev Chawla while addressing the audience said that being Customer oriented is the key for organization to build itself as brand. He quoted may examples of companies such as British Airways, Disney experience ,apple, MacDonald’s etc to elaborate the fact that how world’s best companies started customer oriented programmes and build organizations. Mr.Chawla said that companies need to build engagements with customers and talk to them regularly to know what they need and want. He further said that companies has to create a culture of customer focus in their organizations and top management has to take initiative to create that culture. Once culture is build, organization need to define process of customer focus so that everyone in the organization is inclined towards customer satisfaction. Mr. Chawla emphasized that Organization’s must design modals and systems to measure customer focus quantitatively and reward best customer stories of their organization and customers.
Dr. K.N.S.Kang, while giving his presidential remarks said that today business are driven by customers and organization need to understand them well, so that they can build their organization’s for long run. He said that customer oriented organizations reduce their cost of operations and increase profit margins.