LUDHIANA NEWS- Mahindra Tractors launches Arjun Ultra 1 DLXMAT in Punjab

Ludhiana, July 3, 2013: Mahindra& Mahindra Ltd.’s Farm Equipment Sector (FES), the market leader in the Indian tractor industry since the last 30 years, launched the new Arjun Ultra 1 DLX MAT - Multi Application Tractor inPunjab.

The ArjunUltra 1 DLX MAT in the > 50HP category, is India’s first Multi application tractor with superior performance in high end applications.  This is a powerful, reliable, fuel efficient and versatile new age tractor offering superlative performance in both agri and haulage use. It offers a heavy 4cylinder fuel efficient MKM engine with best-in-class fuel efficiency and its button operated hydraulic system enables the farmer to lift weight quickly and comfortably.

Speaking on the occasion, Sunil Johnson, Senior General Manager, Sales, Farm Equipment Sector, Mahindra & Mahindra Ltd., said “At Mahindra & Mahindra, we have always pioneered products to increase farm productivity and enhance rural prosperity. The Arjun Ultra 1 DLX MAT is atractor in the > 50HP category is testimony to this focus and has severalfirsts to its credit. It offers the highest level of mechanisation with advanced agricultureimplements like Harvester, Baler, Mulcher, Rakes, Laser Leveller, Gyrovator, Reaper, Dozer and heavy agri and haulage applications. Moreover, its advanced multi-application features and world class technology make the Arjun Ultra 1 DLX MAT an unbeatable value proposition for farmers.”

With maximum speed of 30.8Kmph, the Arjun Ultra 1 DLX MAT has unique synchro shuttle which enables forward and reverse movement of tractor without changing gears, making it a fatigue free experience for the farmer. It has optimum speed with 8Forward + 8 Reverse gears. Its standard auxillary valve makes it suitable formultiple applications and its adjustable 3pc heavy duty front axle is highly suitable for material handling. Its high discharge pump enables quick lowering and lifting for efficient material handling. All these features make Arjun Ultra 1 DLX MAT the most preferred choice in > 50hp segment.