ON LUDHIANA ROADS: Mahindra unleashes SsangYong Rexton

Ludhiana, November 21, 2012:Mahindra & Mahindra Ltd. (M&M), a part of the US $ 15.9 billion Mahindra Group, today unveiled in Ludhiana the much anticipated SsangYong Rexton, a luxurious, powerful and premium global SUV by Mahindra.

Designed and developed by SsangYong in Korea, this is the third generation Rexton, most suitable for the discerning Indian customer.

Available at Mahindra dealerships in Ludhiana from November 20, 2012, the Ssangyong Rexton by Mahindra will retail at a price of Rs. 18.11 Lac, ex-showroom Ludhiana for the RX5 version with manual transmission and Rs. 20.14 Lac, ex-showroom Ludhiana for the RX7 version with automatic transmission.

The SsangYong Rexton is manufactured and assembled at Mahindra’s Chakan Plant near Pune by sourcing components from SsangYong Korea and from India.

According to Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., “Post the launch of our first global SUV, the XUV500, SsangYong Rexton now comes in with best in class technology and features. With benefits such as aspirational styling, a product packed with technological advances, advanced safety features, comfort and conveniences, the Rexton is ideally suited for the discerning Ludhiana consumer. I am sure that going ahead, the Rexton will enhance our SUV product portfolio and give us a rightful place in the hi-end SUV space as we go up the price value ladder”.

The SsangYong Rexton by Mahindra boasts of superior on and off-road driving performance, modern technologies and contemporary styling, and indulgent conveniences and comfort.

Little features….make a big difference:

The SsangYong Rexton treats you to a sumptuous spread of comforts that would make any hi-end saloon envious. It offers, amongst others, Cruise Control at the press of a lever located conveniently on the steering wheel. An Electric Sunroof to bask in the glory of the sun. The not-so-little things that tell you a lot about the Rexton. It’s crafted with the greatest care for people who truly appreciate excellence and simply love an indulgent drive!

The Ssangyong Rexton by Mahindra comes equipped with multiple advanced active and passive safety systems. At the heart of the SsangYong Rexton is the Electronic Stability Program (ESP), which constantly monitors the movement and direction of the car and initiates remedial action as soon as it detects loss of control.

Hill Descent Controlidentifies steep inclines and engages itself to assist the vehicle down a steep slope with caution. That aside the SUV also has Anti Rollover Protection, which closely monitors a range of parameters and identifies potentially dangerous driving conditions that could lead to the vehicle rolling over. Well before the situation becomes threatening, it causes the ESP system to intervene and control the vehicle speed, thereby restoring stability.

Passengers will feel safe ensconced in the cocoon that is the cabin of the Ssangyong Rexton with multiple airbags(dual front and side airbags). As if that wasn’t enough, it also comes with side impact beams and thoughtfully located front and rear crumple zones. Additionally, the Rexton has an engine immobiliser and door ajar warning system as well. 

Last but not least, the Ssangyong Rexton by Mahindra offers reassuring service support backed by Mahindra’s extensive service network, with a warranty of 2 years/100,000km and 24x7 road side assistance for one year. This ensures a hassle free ownership experience.