Mahindra launches new ‘Bolero Neo’ at starting price of ₹ 8.48 Lakh

Chandigarh: Mahindra & Mahindra Ltd., one of the leading automobile companies in India and the world’s largest tractor company by volume, today launched the newest member in its iconic Bolero SUV portfolio - the new ‘Bolero Neo’. Available at all Mahindra dealerships across India from today, the new Bolero Neo is launched at an introductory price of ₹ 8.48 Lakh (Ex-Showroom Price, All India) for the N4 variant. With the launch of Bolero Neo, the Bolero SUV portfolio would now have the existing Bolero for the loyalist and the new Bolero Neo for the evolving customer who is looking for an SUV that is tough, authentic, go-anywhere capability yet modern and trendy.

Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd., said, “The Bolero brand has witnessed strong loyalty and ruled Indian roads for over two decades now. With this product we have combined the customers’ affinity towards brand Bolero with their modern outlook, persona and aspirations. The design, performance and engineering enhancements in the new Bolero Neo blend well with the authentic Bolero DNA, making it suitable for the bold and fearless Young Bharat. The addition of Bolero Neo to the Bolero SUV brand portfolio will help us retain Bolero amongst the top 10 selling SUV’s in the country.”
Packed with modern design, powerful technology and plush features, the Bolero Neo is made for the young evolving customers. These include, stylish new design, premium interiors crafted by Italian automotive designer Pininfarina, comfortable cabin and safety technology such as standard dual airbags, anti-lock braking system (ABS) with eelectronica brake distribution (EBD) and cornering brake control (CBC) and ISOfix child seat. It is built on 3rd generation chassis shared with Scorpio & Thar and it comes with the proven Mahindra mHawk engine.

Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd., said, “Built on the third-generation chassis which it shares with the Scorpio and Thar, the Bolero Neo has powerful attributes that set it apart. Its rugged body-on-frame construction, the proven Mahindra mHawk diesel engine and Multi Terrain Technology give Bolero Neo the ability and confidence to conquer rough terrain. Comprehensively loaded with all the key features, the Bolero Neo reiterates our unstinted commitment towards product quality, performance, core SUV attributes and value.”