Mahindra supports farmers with M-Protect Covid plan

Chandigarh: Mahindra & Mahindra’s Farm Equipment Sector, a part of the USD 19.4 billion Mahindra Group has rolled out ‘M–Protect Covid Plan’, a new customer centric initiative committed to support Indian farmers in these testing times.
 
Mahindra’s M-Protect Covid plan aims to safeguard new Mahindra tractor customers and their families against the eventuality of contracting COVID-19.
 

Under the M–Protect Covid Plan, Mahindra will provide customers –
 
•         A health cover of INR 1 lakh through a unique COVID Mediclaim policy to cover the customer in case they contract COVID-19 with home quarantine benefits.
•         Financial support by providing pre-approved loans to support medical expenses incurred during COVID-19 treatment.
•         Insuring a customers’ loan under ‘Mahindra Loan Suraksha’ in case of loss of life. 
 

The M-Protect Covid Plan will be available on Mahindra’s entire range of tractors purchased in May 2021.
 
Commenting on the development, Hemant Sikka – President, Farm Equipment Sector, M&M Ltd., “At Mahindra we care about our customers and the community at large and have taken a series of initiatives to help those most in need to overcome the challenges related to COVID. Our new ‘M–Protect Covid Plan’ is a new initiative in that direction targeted at farmers, as we stand by them to drive positive change even in these tough times. With M-Protect we are privileged to serve and support them to reduce the impact of a COVID related eventuality. With M-Protect we hope our farmers continue to have a healthy life.”
 
Shubhabrata Saha – Chief Executive Officer, Farm Division, M&M Ltd. said, “May and June are important months for the livelihood of the farming community and COVID-19 has brought in several challenges. Our new M-Protect Covid Plan is intended to ease farmers’ worries as we support them in these crucial farming related months. Through M-Protect we will offer health, financial and insurance-related protection to bring relief to the farmer during these challenging times, safeguarding them and more so their families. I would like to thank our channel partners for the immense support they’ve extended to our farmer customers.”