MakeUp Eraser Launches the first ever machine washable Makeup Sponge in India Exclusively with Glow by Tressmart!
The Sponge is specially formulated by The Original MakeUp Eraser using the same ‘WashTech’ technology to help clean makeup out of your sponge in the washing machine.
City Air News
Aug 3, 2022 11:32
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MakeUp Eraser, world’s #1 sustainable makeup remover has recently launched their first ever machine washable makeup sponge - a reusable sponge formulated using ‘WashTech’ technology. The Original MakeUp Eraser is the first ever reusable makeup remover in the world founded by Elexsis McCarthy in 2013, after discovering a way to remove all (including waterproof) makeup with no chemicals, no oils, just water.
For that flawless and effortless smooth finish of makeup, it’s important that the sponge is clean and hygienic at all times. But keeping the sponge clean at all times can be a tedious task for some in the long run. Hence, to address this problem, MakeUp Eraser has come up with washable sponges whose non-toxic, cruelty free, sustainability gives a much cleaner look. Its non - absorbent technique helps in absorbing less makeup which in turn gives a flawless application.
“We are extremely thrilled to be associated with MakeUp Eraser in India. With the onset of new beauty trends, variations in makeup looks are all set to be the game changers for the overall look. Daily cleaning of the makeup sponge can be a serious task. The launch of their washable sponge has remarkably addressed this need. We are quite confident the product will perform extremely well in India.”- says Sargam Dhawan Bhayana, (Director at Tressmart Marketing Private Limited & Glow by Tressmart)
Commenting on the launch, Elexsis McCarthy (founder of MakeUp Eraser) said, “With my passion for sustainability and entrepreneurship, I knew I needed to share my products with the world. The Original MakeUp Eraser brand aims to remain the #1 leaders while maintaining our key pillars of quality, sustainability, & innovation.”
