Marathon Group forays into ‘compact homes’; launches NeoHomes series in Bhandup West

Mumbai, October 17, 2018: On the auspicious day of Dussehra, Marathon Group one of the most trusted builders in Mumbai has announced the launch of a new series of affordable homes called NeoHomes. Driven by the popularisation of compact homes in Mumbai and the ever-rising real estate prices making homes within the city out of reach for hard working middle class, Marathon Group has created a product tailor-made for this segment. NeoHomes will offer smartly designed homes with efficient apartments that'll let the residents do more with less. The apartments offer flexibility for various layout options and the available space can be utilised based on individual needs. "With property prices in the city unaffordable for most, we wanted to create a product that is accessible to the middle class while offering all the conveniences one would expect in a modern development. We wanted to educate the whole class of buyers who are now pushed to buy homes in the slums which cost anywhere between 30-70L and empower them with easy finance schemes to be able to afford legal homes. NeoHomes offer a great opportunity for the average Mumbaikar to enter the real estate market.” said Mr. Mayur Shah, MD Marathon Group The group is currently launching NeoSkies in Utkarsh Nagar, Bhandup under the NeoHomes umbrella aimed at creating affordable housing for all within the city limits, with another tower set to launch soon. NeoSkies will be 23 storey skyscrapers offering studio & 1 BHK homes starting at a price of Rs. 43.25 L all inclusive. Mr Kaivalya Shah - Director Marathon Group has said, "We are very excited to launch NeoHomes in Bhandup. It combines convenience & affordability in the best way possible. Bhandup station is just 10 minutes from our projects and with the Metro line 4 set to come in, Bhandup is poised for a tremendous transformation. NeoHomes is set to champion the rise of affordable homes in Bhandup with post possession EMIs as low as INR 35000" The studio will be a perfect sized home for people who are just starting a family. With a compact kitchen and storage space in the bedroom, the Neo studio can easily accommodate 3 adults. The 1 BHK at NeoHomes is designed with the urban Mumbaikar in mind. With the convenience of 2 toilets and floor plans that allow for multiple furniture layouts, it can serve as the perfect home for up to as many as 5 people. NeoHomes will also offer a range of active amenities including a fitness centre, indoor games room, multi-purpose hall & landscaped area which will help the residents maintain a healthy lifestyle and at the same time not pile on in terms of huge maintenance costs. Mr Chetan R Shah - Vice-Chairman, Marathon Group has said, "My father, Mr Ramniklal Shah, had a grand vision for creating affordable housing for all, NeoHomes is a step in the right direction towards fulfilling that dream. At Marathon, we have always been in the forefront of development, especially in Mulund, where we have been present since the 1970's and have completed several landmark projects like Monte Vista, Max, Antiriksh, Cosmos and many more. We currently have a large land parcel in Bhandup and have plans to create 5000+ homes in the coming few years"