Max Fashion launches its first store in Pathankot with popular Punjabi model, actress, and singer Sara Gurpal

Pathankot, October 23, 2019: Max Fashion, India’s leading fashion brand, opened its first store and unveiled festive TVC in Pathankot which is also its 62nd Store of North.

Marking the occasion as one of the many milestone achievement, the store inauguration was done by famous Punjabi actress Ms.Sara Gurpal and Mr Shailendra Nath, General Manager, Max Fashion. Max also revealed the tagline for the festive season for this year– ‘Diwali Khushiyo Wali’. Max Fashion came up with three extraordinary range of Festive Collection to make this season stylish and colourful for everyone – The collections is called as Mystical Bloom, Banaras Tales and Sinduri.

The 'Mystical Bloom' collection is crafted in an earthy palette of colours, floral designs and the magic of Eastern opulence. The 'Banaras Tales' collection, on the other hand, is a timeless collection that reimagines the vintage Banaras textile and combines it with pastel hues and gold detailing. Sinduri, a collection inspired by festive shades of vermillion, mustards and ivory to celebrate supreme power and welcome new beginnings. Expanding the range with contemporary silhouettes in rich luxurious fabrics with intricacy of gold widens the opportunity to celebrate festival of India. All three collections have been specially curated to appeal to the whole family, with exclusive designs for women, men and kids.

Speaking at the grand launch, Mr Shailendra Nath, General Manager, Max Fashion said, “Festive season is all about families coming together and rejoicing the lasting essence of the season. We have created this range keeping Indian arts in mind and I am sure people will like our latest festive collection! There is something trendy in store for everyone!”

Commenting at the event, famous Punjabi actress Ms. Sara Gurpal said, “Shopping is the best part before our festivals. I love the collection because it reflects our Indian art and culture, used decorative prints and designs. These are apt to celebrate the joys of festivals. I connect with Max easily as it offers the best of the trendy value fashion in the country.”