Max Life expands into 75 new Tier 3 & Tier 4 cities under ‘Aarohan’ initiative
Max Life Insurance Co. Ltd. announces the launch of the ‘Aarohan’ initiative to expand its distribution footprint by adding 75 new offices in Tier 3 and Tier 4 Indian cities. The initiative aims to enhance protection penetration in these underserved markets through consumer-focused insurance awareness programs, and life advisor recruitments.
City Air News
Aug 7, 2024 07:05
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Max Life Insurance Co. Ltd. announces the launch of the ‘Aarohan’ initiative to expand its distribution footprint by adding 75 new offices in Tier 3 and Tier 4 Indian cities. The initiative aims to enhance protection penetration in these underserved markets through consumer-focused insurance awareness programs, and life advisor recruitments.
With a current outreach to approximately 44 lakh customers through 300+ branch offices, and more than 10,000 bank partner branches across the country, Max Life is dedicated to protecting the financial future of its customers. Expanding its distribution footprint by recruiting and training local life advisors, Max Life under the ‘Aarohan’ initiative seeks to build a robust distribution network reaching new and underserved demographics across India. This targeted approach aims to connect with communities that have traditionally limited access to comprehensive life insurance services, enhancing financial security and inclusion in these regions.
Sumit Madan, Chief Distribution Officer, Max Life, said, “Max Life's Aarohan initiative aligns with IRDAI's vision of 'Insurance for All by 2047,' empowering grassroots communities. It aims to make insurance accessible to India's farthest reaches, ensuring financial security for emerging markets. By expanding into less-explored territories, Aarohan grows our distribution network and delivers trust, excellence, and innovation. This initiative underscores Max Life’s foresight and recognizes the untapped potential in rural and semi-urban regions, highlighting our commitment to inclusive growth."
