Max Life partners with CSB Bank to offer a comprehensive range of life insurance solutions
Max Life Insurance Company announces a strategic bancassurance partnership with CSB Bank, a premier private sector bank in India. Through this partnership, Max Life and CSB Bank are offering a range of savings, protection, retirement, and group life insurance plans to more than 2.5 million CSB customers.
City Air News
Sep 6, 2024 05:48
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Max Life Insurance Company announces a strategic bancassurance partnership with CSB Bank, a premier private sector bank in India. Through this partnership, Max Life and CSB Bank are offering a range of savings, protection, retirement, and group life insurance plans to more than 2.5 million CSB customers.
The association enables a smooth integration of Max Life’s insurance offerings into CSB Bank’s service channels, allowing customers to easily access insurance products alongside their banking services. With a rich heritage spanning over 103 years, CSB Bank stands as one of Kerala's oldest private sector banks. The bank has an extensive network of 801 branches across India, with a strong distribution footprint across southern India. This tactical alliance is designed to harness the combined strengths of Max Life and CSB Bank and aligns with the strategic goals and growth plans of both partners, supporting increased insurance penetration and market expansion.
Sumit Madan, Chief Distribution Officer, Max Life, said, “Max Life is deeply committed to expanding its distribution channels, with a focus on addressing the financial protection needs of diverse demographics across India. Our partnership with CSB Bank is a significant step in our mission to bring life insurance to the underserved, ensuring that every Indian has access to the security they deserve. This partnership will allow us to provide our diverse insurance solutions to the bank’s customers, empowering them to achieve their aspirations and protect their loved ones at every life stage.”
Narendra Dixit, Head – Retail Banking, CSB Bank, said, “We are elated to partner with Max Life as we take a step towards providing a diverse range of financial solutions for our customers. This partnership marks a significant step forward in our mission to offer a broader spectrum of insurance products and services, further enriching our customer experience and financial well-being.”
