Max unveils its Spring Summer Collection with Swwapnil Joshi

Launches Exclusive ‘Swwapnil Recommends’ collection
India’s leading value fashion brand, MAX showcased and launched its Spring 2016 Collection at Infiniti Mall, Malad West, Mumbai on Thursday evening. The spring collection was unveiled during the event at the store by Swwapnil Joshi, Superstar of Marathi Film and TV industry. Max also launched an exclusive Look-book and ‘Swwapnil Recommends’ collection by Swwapnil.
Speaking about the launch, Mr. Vasanth Kumar, Executive Director at Lifestyle International-Max Retail Division, said, “Max, as a brand has been well accepted by Mumbai customers. We foresee really exciting times ahead! It is a delight to have the ever popular Mr. Swwapnil Joshi on the occasion of the launch of the Spring Collection in Mumbai.”
Speaking at the event, Swwapnil Joshi said, “I feel very happy to associate with Max Fashion, the very first day they approached me with this concept and I felt this will be a next step to connect with my lovely fans through ‘Swwapnil Joshi recommends’ for Max. I love the new range as it reflects the sense of individuality! I am so glad to be here at Max Store, Infiniti Mall, Malad and meet you all."
Commenting about the association, Arjun Singgh Baran and Kartik Nishandar Director’s at GSEAMS (Global Sports Entertainment and Media Solutions) said, “We at GSEAMS believe in starting newer initiatives and innovations. For the first time in the industry this kind of an initiative is starting. We are very proud and happy to support this initiative of ‘Swwapnil Joshi recommends’ line considering that both of them appeal to the masses in huge numbers.”
This season, Max encourages you to ‘LIVE FOR TODAY’ and brings you an amazing range of looks so distinct yet fused to make a beautiful fashion story. A wide array of exciting ensembles ranging from classic nautical to boho-safari, right through to the seasonal pastel pops, giving options suitable for all moods and occasions. Swwapnil also met three lucky fans who were the winners of ‘Live for Today’ contest.
About the collection:
Womens wear -The womenswear range includes flowy fabrics, cut out lace, sheer, Breton stripes, botanicals, anchors, patchwork. A fresh unique take on the ubiquitous and ever green nautical trend, with denim highlights, washed out looks teamed up with chic Schiffli bodies and laces. The variety gives a sophisticated yet relaxed offering. The trick is ‘don’t go overboard’.
Kids wear - Frills, florals and butterflies define the Spring collection for little girls! Keeping up with our Nautical trend for the season, there’s a whole range of strappy dresses, jumpsuits, cute little skirts ranging from deep indigos to soothing pastels.
Pirates, sailors, beach, surf and sand are the primary graphics to be seen in the boy’s collection. Along with this, you can also find cool planes, cars and mickey inspired graphic tees as well. So go ahead and bring the sea to your homes with Max’s spring collection.
Mens wear - Max menswear brings you deep nautical inspired collection with indigo and monochrome stories. One can flaunt in nautical spirit with drop crotch joggers, patterned polos and motif printed shorts with digital tees, appliqué tees, fashion panel tees and ombre typo tees.
Ethnic wear - Ethnic wear takes its inspiration from various different parts of life and cultures. Find a little bit of legacy and history entwined with thier Moroccan, indigo and folklore inspired range. From asymmetric boho dresses to long kurtas, pallazo, cullotes and koti, Max has it all. The colour palette varies from bright pastels to monochrome with neutrals. With flowy viscose blends, cool cottons, rich chanderis, denim chambrey, placement prints and quirky motifs, find yourself stepping into a world deeply rooted in culture and elegance.