Drives in the ‘Edition E’ to commemorate the first ever ‘Made in India’ luxury sedan
Chandigarh, February 24, 2016: The country’s largest luxury car maker, Mercedes-Benz India today launched a refreshed version of its highest selling luxury sedan in its portfolio, the E-Class. Christened as the ‘Edition E’, this luxury sedan marks the 20 years of the start of production of the famed E-Class, which has the unique distinction of being the first luxury car to be ‘Made in India’.
The E-Class also carries the accomplishment of being the highest selling luxury sedan in the country, with more than 32,000 units on Indian roads. The ‘Edition E’ blends the characteristic sporty design, unmatched comfort and luxury with exemplary safety features.The luxury sedan was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India at the company’s Chakan plant.
Roland Folger, Managing Director and CEO, Mercedes-Benz India commented, “It is a moment of immense pride for us that the E-Class which is the highest selling luxury sedan in India, completes 20 glorious years of production in India. The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India.20 years of E-Class in India, also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India.We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E’. The launch of the ‘Edition E’ strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them value driven products.”
Roland Folger further elaborated, “With the introduction of the ‘Edition E’, we are also launching an exciting brand campaign called ‘Wish upon a Star’.‘Wish upon a Star’ campaign commemorates 20 years of the E-Class’ legacy in India and brings to fore the fact that, the E-Class has been the heart and soul of motoring enthusiasts across the country over the years. In these 20 years we have delivered 32,000 E-Classes to our customers that have dominated the mid-size luxury segment in India. Every new generation of the E-Class has redefined the segment and created a new benchmark.”
Commenting on the occasion of 20 years of E-Class in India, Piyush Arora, Executive Director, Operations, Mercedes-Benz India commented, “20 years of unhindered production of the E-Class, strongly underscores the high level of refinement and implementation of advanced technology and flexible processes in our production facility. The E-Class’ production quality conforms to the most stringent global Mercedes-Benz standards, and has been creating new benchmarks in manufacturing of luxury cars in India. The unmatched success of the E-Class over these two decades has truly defined luxury motoring in India and the product clearly remains a step ahead of the competitive offerings in the market.”