Chandigarh: India’s largest luxury car maker, Mercedes-Benz India today announced a key appointment in its Sales and Marketing function. The company appointed Michael Jopp as the Vice-President of Sales and Marketing beginning August 1, 2016. The new appointment comes into effect as Boris Fitz, Vice-President, Sales and Network Development, completes his successful tenure in India and will be taking over a larger role at Mercedes-Benz Turkey.
Commenting on the new appointment, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Boris played a pivotal role in Mercedes-Benz’s sales growth as the company witnessed a remarkable sales success amidst myriad market challenges. He was instrumental in creating the densest and most qualitative dealer network for Mercedes-Benz with dedicated dealer partners. We highly value Boris’ contribution to the rapid growth of Mercedes-Benz in India. We are equally excited to welcome Michael and are confident that with his rich experience in the domain of sales and marketing in Mercedes-Benz Cars, Michael will continue the strong growth momentum of the Three Pointed Star in this highly competitive and dynamic market.”
Michael has close to two decades of experience in the domestic automobile industry in Germany and also in international markets both on the OEM and distributor side. He has rich experience in areas of sales management, product management, marketing and general management. Currently he is responsible for sales performance and sales profitability for Mercedes-Benz Cars in Berlin. Michael also has considerable experience working with the ‘smart’ brand and with its dealer network. A MBA from Goizueta Business School, Emory University, Atlanta, Michael loves playing golf, traveling and has a passion for literature.