Pune: India’s largest car manufacturer completes another successful phase of its most coveted customer engagement initiative, Luxe Drive, in the city of Pune. The initiative aims to provide the existing and potential customers of Mercedes-Benz India an unmatched luxury experience with the brand. Mercedes-Benz Luxe Drive takes the participants on a journey of sheer excellence combining adrenaline rush, haute couture and delectable cuisine. The event is being held on 18th and 19th November, 2017 at Laxmi Lawns, Magarpatta city, Pune.
Luxe Drive is built on the three robust pillars - adrenaline, gourmet, lifestyle, combined with cutting edge technology. The initiative provides the participants an opportunity to experience the brand’s technical prowess and experience Mercedes-Benz cars on a specially designed track with professionally trained drivers. In its endeavor to provide its customers with a perfect blend of luxury and superior technology, Mercedes-Benz India has specially associated with the renowned Chef Ranveer Brar who will prepare some exclusive epicurean delights for patrons at the event and renowned designer Rocky Star will showcase his label at the event and also conduct fashion workshops.
Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz is synonymous with luxury and exclusivity among its consumers, and Luxe Drive highlights that perfectly. Mercedes-Benz Luxe Drive is a part of our ‘Go To Customer’ strategy, providing us a suitable opportunity to cater to the preferences of our discerning customers in the city, and grow the market to its true potential. Through these events, we get the right opportunity to deepen our relationship with existing and potential customers and also showcase what the Three Pointed Star stands for.”