Chennai, November 7, 2019: India’s largest luxury carmaker, Mercedes-Benz launched the V-Class Elite today. As the pioneers of the ‘Luxury Multi-Purpose Vehicle’ (MPV) segment, the brand now offers a product that combines highest standards of passenger cars with the functionality and practicality of an MPV. The versatile vehicle allows customers to choose from a wide range of customization options, as well. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India launched the V-Class Elite in Chennai, today.
Speaking on the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are glad to continue our product offensive with the launch of yet another unique and versatile product for our discerning customers. The V-Class launched in January this year pioneered the luxury MPV segment and has witnessed much success. We
listen to our customers and now have seen an opportunity to complete the range of the V-Class in India with the introduction of the V-Class Elite. The V-Class Elite combines functionality with utmost luxury, unparalleled comfort, convenience, and uncompromised safety, all of which illustrate true characteristics of a Mercedes-Benz vehicle. The V-Class Elite is targeted at a wide array of potential customers comprising large families, sports enthusiasts, businesses owners, who want a top-end luxury MPV that suits their lifestyles. We are confident that the V-Class Elite as a one of its kind product in India will create new benchmarks for luxury travel in the country and expand the segment.”
Martin Schwenk further added, “We will be continuing our product offensive in Q4 as well, and we strive to launch a product every month, going forward into the next year. We aim to continue engaging with our customers and fascinate them with offering unique and memorable products, services and experiences. We are also very satisfied with our sales performance, particularly during the festive period and have witnessed early signs of recovery.”