New Delhi, December 3, 2019: India’s largest luxury car manufacturer Mercedes-Benz today launched the latest generation of the GLC. The GLC is an excellent SUV, which combines outstanding on and off-road driving characteristics with spaciousness, practicality and comfort. The GLC is an illustration of excellent artisanship of high quality materials in combination with a classy and authentic design that attracts immediate attention. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India launched the new GLC in New Delhi, today.
Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz strives towards developing products centered around the customers, which ensure the best driving with an equally intuitive experience. The new GLC is the most tech savvy ‘Made in India’ SUV and owing to its popularity, we decided to introduce Mercedes-Benz’s all new intuitive infotainment system - MBUX for the first time. The new GLC combines ruggedness of a SUV with the intelligence of MBUX and luxury appointments synonymous with the Three Pointed Star. We are confident this unique offering will continue to win the hearts and minds of our discerning customers.”
Mr. Schwenk added, “The launch of the new GLC reiterates our product offensive for the Indian market. The new GLC is one of Mercedes-Benz India’s highest selling SUVs, having sold over 7000 units since its debut. The launch of the GLC also marks the introduction of the next generation of MBUX with the aim to improve driver’s interaction with the various systems in the car. The GLC is targeted at customers, who are urban dwellers, tech savvy at the same time adrenaline seekers. The GLC with MBUX makes a compelling proposition in the mid-size luxury SUV segment and we are confident of the vehicle’s continued success of being on top of customer preference.”
The most important advancements of the GLC
MBUX - Innovative telematics: The combination of the touchscreen multimedia displays, navigation with augmented reality, intelligent voice control via the talk button or the "Hey Mercedes“ prompt, connectivity and the user interface now brings the GLC also in line with the latest technological standards.
What3Words: Mercedes-Benz has built what3words location technology into its MBUX navigation system. Mercedes-Benz is committed to offering a premium and intuitive customer experience, and what3words ensures that drivers reach their destination seamlessly, every single time. By integrating what3words into their vehicles, Mercedes-Benz customers can benefit from a precise and incredibly simple way to talk about any location. what3words is the only addressing system that allows for accurate and error-free location input by voice. Mercedes-Benz recognised the system’s potential and built it into its infotainment system, removing the challenges associated with in-car navigation and providing a smooth driving experience.
‘Traditional street addresses just were not built for voice input. Street addresses also use thousands of non-dictionary words, the pronunciation of which can be near impossible to guess. Mercedes-Benz is known for innovation, so it is no surprise to us that it was the first automotive company to integrate our system into their vehicles’ said Chris Sheldrick, CEO and co-founder of what3words.