Mia by Tanishq hosts an exclusive evening to honour its valued customers in the City of Pearls

Hyderabad, September 13, 2024: Mia by Tanishq, one of India’s beloved fine jewellery brands, hosted an exclusive event at Xora Bar and Kitchen, Jubilee Hills, Hyderabad. The event, attended by the loyal customer base in the presence of  Rajiv C Menon, National Sales and Retail Head of Mia by Tanishq, highlighted the brand’s commitment to celebrating its cherished customers in the city of Hyderabad.

Hyderabad is a significant market for Mia by Tanishq, with its large Gen Z and millennial customer base, along with a cosmopolitan profile that aligns with the brand’s focus. The city’s blend of modernity and tradition, combined with its status as a major tech and consulting hub, makes it an important part of Mia’s strategic expansion in South India.

With the festive season approaching, including celebrations like Bathukamma, Dasara, and Deepavali, Mia by Tanishq is helping customers embrace the festive spirit with stylish and trendy jewellery. Hyderabad consumers are increasingly gravitating toward modular and lightweight designs that offer flexibility while reflecting their evolving preference for elegant yet daily-wear jewellery. The wide assortment of jewellery worn by the participants at the event reflected the readiness of the brand to serve the customers with versatile pieces that compliment both festive occasions and everyday wear.

Speaking on the event, Rajiv C Menon, National Sales and Retail Head, Mia by Tanishq, said “We are delighted to host this event in Hyderabad, a key market for Mia by Tanishq. Our customers are at the heart of everything we do, and this event highlights our commitment to delivering both stunning jewellery and an exceptional experience. Watching our customers confidently walk the ramp in Mia’s designs reflects the strong connection we've built with them. With 10 exclusive stores across the city, we are focused on strengthening our presence and becoming the preferred fine jewellery brand. Hyderabad's customers are forward thinking, seeking the latest trends and design. They value jewellery that blends cultural pride with modernity, and we’re glad to cater to the tastes of our discerning customers in the city.”

The evening served as one stop destination for the loyal customers of Hyderabad to experience Mia’s latest collections along with others in the Mia community. The customers adorned Mia’s jewellery and walked down the ramp to epitomize the true spirit of the Mia women – confident, stylish and proud of her roots. Over the years, the brand’s design language has expanded for young women who are independent and self-expressive. The consumers are at the center of the brand’s design philosophy and a wide range of designs from minimal to glamorous, from geometric to more fluid designs were at exhibit for the customers.