MINI celebrates 10 Years in India with launch of first all-electric car in compact premium segment

Gurugram, February 24, 2022: The first all-electric MINI 3-Door Cooper SE was launched in India today. Available as a completely built-up unit (CBU), all available units were sold out during the pre-launch booking in Q4 2021. MINI India will be delivering the cars to the pre-launch customers from March 2022, earlier than promised. Bookings for the next phase of deliveries will start from March 2022.
 
Every car drives, but not every car is for the drive. MINI is a different kind of car, for a different kind of drive. It's not the obvious choice. It never has been, and never will be. If you are looking for a car that’s all torque, as well as action, then let us introduce you to the latest MINI Electric. It feels better than ever, with immediate oomph thanks to instant torque. And it looks better than ever, with a sharper, sleeker update to its iconic MINI design and, of course, that all-new MINI Electric feeling. The MINI Electric is the best of both worlds, giving you the iconic character of MINI with all the benefits of going electric. Emitting zero emissions, it’s the perfect combination of sustainable driving, thrilling driving performance and iconic MINI design. The MINI Electric is reinventing urban life. It is inspired by its roots, progressive yet iconic, a true trailblazer. The car is changing the face of mobility and continues MINI’s tradition of making creative use of urban space with its eye on the future.
 
Mr. Vikram Pawah, President, BMW Group India said, “10 years into the country, MINI India is proud to bring the first all-electric car in the compact premium segment. In line with our ‘Digital First’ strategy, it is also the first series model exclusively available for booking on the MINI Online Shop and was completely sold out during the pre-launch booking phase itself. The MINI 3-Door Cooper SE combines MINI's inventive spirit and iconic design with instant torque, zero emissions and a low centre of gravity that enhances its legendary go-kart feeling. It paves the way into the future of MINI as an E-brand (E-lectric E-commerce E-xperience). The MINI 3-Door Cooper SE will play a significant role in inspiring creative individuals and trendsetters to drive the silent revolution.”