MTR Foods launches - Vermicelli Delight, an exclusive Vermicelli blend suited for Andhra Pradesh and Telangana households

Hyderabad, June 12, 2023: MTR Foods, a pioneer in packaged foods, launched the MTR Vermicelli Delight at an event in the city. The event was attended by key distributors of the region and saw the launch of this new product that is curated for the Andhra Pradesh and Telangana markets.  A new blend especially created to cater to the region’s taste palette and product application, it assures to remain non-sticky and non-lumpy. This special variant of the vermicelli is made keeping in mind the specific cooking style of Andhra/Telangana, giving the perfect texture and mouthfeel with every dish.  The product will be available in local kirana stores, supermarkets as well as online platforms in SKUs suited for all family sizes. In addition to the new recipe, the product is now being launched with an attractive new packaging.

Vermicelli is a well-loved product in South India, used in a variety of savory and sweet dishes. Commenting on the launch, Prerna Tiku, General Manager, Marketing said, “Andhra Pradesh and Telangana markets are key to our business. We are invested in building these markets and are continuously developing relevant products basis a deep understanding of the consumer needs and culinary nuances. MTR Vermicelli Delight is one such exclusive launch especially made for Telugu consumers”

Prerna further added, “MTR is regarded as a strong brand with household favorites like Sambar, Rasam masalas and Gulab Jamun mix. Our recent launch of the range of 3 podis - Idli Karam podi, Karivepaku podi, Kandi podi- has also been loved for their authentic taste. MTR Vermicelli Delight is yet another step towards delighting the Telugu consumers”