NEW Holland Agriculture launches Special Scheme for Progressive Farmers of Punjab


Ludhiana, May 8, 2013: New Holland, a world leading agricultural equipment brand, part of the Fiat Industrial as well as one of the leading agricultural equipment companies in India, today announced an exciting scheme for customers across the State of Punjab.

The scheme is open to all the customers purchasing tractors from May 1 to May 31, 2013. While every buyer will get an assured gift, a few lucky buyers will also win mega gifts like a Bullet Motorcycle and LED TVs. New Holland has planned a mega Mahagrahak Mela in June 2013 and all customers purchasing tractors in this scheme period would be part of this celebration

Punjab has the most progressive farmers and seeks technologically advanced agricultural equipment. New Holland, to offer their wide range of tractors including tractors from 32HP to 90 HP is offering a very special scheme for this season. The scheme is open at all New Holland dealers in Punjab and on all tractor models.

According to Ashok Anantharaman, Director Sales and Marketing- New Holland Agriculture, “CNH's mission is to maximize the success of its customers by supplying innovative products and services worldwide. In our endeavour to further strengthen the relationship, we handhold them and try to offer them unique technologies through our products. Our Maha Grahak Sammelan will be an effort to bring our large family of customers together and expresses our gratitude for their continued loyalty and support.”

Punjab, being an agricultural state, is an important market with a sales potential of 30000 tractors annually. New Holland Agriculture already has over 20000 satisfied and happy customers in Punjab and commands a 10% market share and is targeting at increasing it to 12% by yearend.

Wednesday, May 8, 2013