On World Iodine Deficiency Day, Tata Salt Reinforces Commitment to Combat Iodine Deficiency

Chandigarh, October 20, 2024: On World Iodine Deficiency Day (WIDD), Tata Salt, India’s pioneer and market leader in iodized salt, reaffirms its commitment to combating iodine deficiency disorders (IDD) in children across the country. As the first national branded iodized salt, Tata Salt continues to play a vital role in raising awareness about iodine, a crucial micronutrient essential for mental development, particularly during early childhood. 

Since 1983, Tata Salt has been at the forefront of helping to address iodine deficiency, becoming a trusted household name for millions of Indian families. Known for its consistent quality, Tata Salt has made iodized salt accessible across the country, helping to support overall well-being. As a legacy brand, Tata Salt plays a key role in ensuring that children across India receive iodized salt with the right amount of iodine for cognitive and physical development. Following the India Iodine Survey 2018-19, which revealed that only 55% of the population is aware of iodized salt’s benefits, Tata Salt remains committed to increasing awareness about the vital role iodine plays in supporting the wellbeing of the population.

Deepika Bhan, President, Packaged Foods - India, Tata Consumer Products, said, “At Tata Salt, we remain dedicated to providing iodized salt with the right amount of iodine to help address the challenges of iodine deficiency. Our brand has built a legacy of trust over the years, consistently delivering quality that millions of Indian families rely on. This trust is strengthened through our commitment to innovation and solutions that support overall well-being. On World Iodine Deficiency Day, we reaffirm the importance of raising awareness about iodine deficiency disorders and invite everyone to join us in our mission to make a meaningful difference and contribute to a healthier future for all.”