One8 innerwear launches new collection of luxury innerwear range for men
The new collection will include 14 new styles
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Hyderabad, September 15, 2022: Following the success of their premium innerwear line, One8 by Virat Kohli, from Artimas Fashions, a subsidiary of Lux Industries, introduced a brand-new collection of luxury innerwear for men – One8 Luxury. Every item from One8 Innerwear, including briefs, trunks and vests, have proven to offer unrivaled style and fit, in addition to maximum comfort. The new collection will include 14 new styles and continues to prioritize the brand’s primary objective to bring "Comfort to the Restless,” with their new line of luxury inner garments.
Nischal Puri, Managing Director, Artimas Fashions Pvt Ltd, a subsidiary of Lux industries further added, “We have observed a demand from our customers for a luxury innerwear range because there is a market gap for reasonably priced yet luxurious undergarments. As a brand we have always been motivated by our consumers’ demands and this new line of products from One8 will surely meet their needs. We have aimed to deliver a range that will be a pioneering product for the industry in India."