Open conversation with Tynor Orthotics MD Dr PJ Singh

Ludhiana, June 16, 2022: Ludhiana Management Association organised an open conversation with Dr.P.J.Singh, Managing Director, Tynor Orthotics, to share his entrepreneurial Journey at a local hotel here. Shobhan Soi, General Secretary, LMA in his welcome address thanked him for addressing the members of Ludhiana Management Association. The session was attended by big industrialists, entrepreneurs and professionals of the region

Dr. Singh shared, when he Post Graduated from Punjab University in Pharmaceutical Sciences, was a lecturer, he harboured an idea of setting up of a manufacturing unit of  medical devices. He conducted an organised market  survey in  many  cities and finalised on “Orthopaedic Appliances”. “These products were either very poor quality if manufactured in India or very expensive if imported, either way they did not serve the needs of the Indian consumer,” recalls Dr. Singh. Not just this. When he analysed the international developed markets, he found that the per capita consumption was very high in the European, U.S and Japanese markets. Indian consumption was very low then. What India needed was high quality and affordable product range of Orthopaedic appliances.

This convinced him to set up Tynor Orthotics, a company that would manufacture orthopaedic products.   It has a nation-wide distribution network in India and exports to over 40 countries. Tynor has seen a good innings since the time it was incorporated. It has almost grown by 35 per cent year-on-year basis and produces almost 8 lakh different devices per month. 

Dr   Singh, who has done his doctorate in entrepreneurship and lean management,  has implemented his learnings in creating  a strong  operational processes at Tynor. Dr. Singh explained, Tynor believes in the philosophy that for humans to perform well, they need high degree of motivation and ownership, but no controls by the bosses. The company has more than 1800 people working  and maintains a flat hierarchy. “What’s interesting is that, operators at Tynor maintain high quality output and high productivity levels,  without any supervisor or a production manager to control them,” says a proud Singh. For 20 years, the company never had a national head of sales. “People are committed and deliver results without any controls,” adds he. This has led to the delivery of  high quality of products and services, at an affordable price.

Dr. Singh shared that the company extends its lean management process to its distributors as well and has expanded its reach to every part of the country.  It currently has over 1100 distributors who work with hospitals, chemists, doctors and so on. “Distributors are like family to us. We have a simple policy which everyone understands and they are work within that framework. They achieve their targets on their own,” says  Dr.Singh.  

It was a fruitful session for one and all that concluded with Presidential remarks by Neeraj Jain, President of Ludhiana Management Association and a vote of thanks by Harpreet K. Kang, Sr. Vice President of LMA