Orion India announces Palak Tiwari as the brand ambassador for their popular snack Turtle Chips
Orion India, a leading South Korean snack company, proudly announces Bollywood actor Palak Tiwari as the brand ambassador for their salty product line, Turtle Chipsin India. The popular Korean snack Turtle Chips is known for its 4X crunch because of its unique 4-layer shape, which resembles the shell of a tortoise.
City Air News
Jan 19, 2024 08:08
0
Chandigarh: Orion India, a leading South Korean snack company, proudly announces Bollywood actor Palak Tiwari as the brand ambassador for their salty product line, Turtle Chipsin India. The popular Korean snack Turtle Chips is known for its 4X crunch because of its unique 4-layer shape, which resembles the shell of a tortoise.
Palak Tiwari, as the face of the brand, takes center stage in their newest commercial, showcasing the Spicy Devil Flavour of Turtle Chips. Palak's bold and playful persona effortlessly aligns with the crunch and intense flavor of Turtle Chips, making her the ideal choice to represent the brand.
Saurabh Saith, CEO, Orion India, expressed his excitement about the partnership, saying, "In recent years, there has been a notable shift in consumer preferences towards differentiated flavours, international tastes, as well as spicy flavours within the snacking category. The younger demographic in India has developed a strong affinity for bolder options, prompting brands across various categories to adapt to this changing taste preference. Within our Turtle Chips lineup, the Spicy Devil variant has successfully introduced the distinctive Korean spicy taste to the Indian chips market, garnering a considerable and dedicated fan base. The same goes true for the Mexican Lime flavour, a very distinct and international flavour. Not to mention the product itself is a propriety of Orion where we give distinct 4 layered corn-based snacking options with a great crunch to th e consumers.”
