Panasonic introduces India’s truly smart Washing Machine this festive season
Introduces top-load washing machine models, enabled with Panasonic’s connected living platform, Miraie
City Air News
Sep 21, 2022 06:23
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New Delhi, September 21, 2022: Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie, the new range of top-load smart washing machines come with unique smart features along with premium design.
Commenting on the launch, Sandeep Sehgal, Business Head – Home Appliances, Panasonic Life Solutions India said, “Our exclusive consumer insight study tells us that Indian consumers seek enhanced product experience that can make daily life chores easier and efficient, and 81% are willing to pay a bit extra for connected features. The insight study further tells us that over 50% of consumers aspire to the idea of connected living with comfort, convenience, and safety being the top reasons. Our latest range of Miraie-enabled top-load washing machines offers smart features such as customized wash cycles, scheduled wash programs, and built-in heater technology for a sanitized washing experience. We are aiming for a 30% growth in the washing machine segment in FY 2022-23.”
Talking about the campaign, Shirish Agarwal, Head- Brand & Marketing Communications, Panasonic Life Solutions India, said, “Panasonic as a brand is committed towards helping consumers live their best by aiding them with the right choices customised as per their lifestyle. The digital campaign is an extension of this. It depicts the true, slice of life moments of an Indian household, on how we struggle to remove stubborn stains using various home remedies. It goes on to highlight how technology can be the key enabler for a clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity.”
