Pandemic boosted demand for soap market in India

In winters, our skin generally becomes dry and rough due to the ever-changing climate factors. Using normal soap bars can further deteriorate the life of our skin cells, which leads to dry patches and flaky skin.

The Consumer care brand, under Cholayil private limited, is urging customers to ditch their existing soaps and switch to Medimix Ayurvedic Natural Glycerine soap. The product is combined with the power of 100 percent Natural Glycerine and Nature’s moisturising expert- Lakshadi Oilto protect skin cells and regains the lost moisture.

As the temperature drops, customers usually switch from normal soap to products which offer natural ingredients to avoid dry and patchy skin. The brand aims to nudge the consumers in choose a natural offering for their skin.

The advantage of using Medimix glycerine soap is that it is made using all-natural components and doesn’t contain alcohol, parabens or other chemical-based ingredients that can irritate your skin. Switching from normal soap to 100% natural glycerine soap is effective in retaining the moisture of the skin.
 
The Medimix Soap is enriched with the unique combination of Lakshadi Oil, Aloe-Vera, and Glycerine that helps lock-in moisture and removes the excess oil from the skin to unclog pores. It also exfoliates and detoxifies the skin while prevents from ageing. A time-tested ayurvedic oil preparation – Lakshadi oil has nourishing, therapeutic, and curative properties. LakshadiTailam/Oil is an old ayurvedic recipe with a blend of different herbs like Laksha, Asvagandha, Katuka, etc.

It is the only Ayurveda Glycerine winter Soap available in the market, as no other player exists in the category. It helps in moisturizing the skin and gives it a characteristic smooth feel and also contains Lakshadi oil – which helps in maintaining the skin softness.

Cholayil Consumer Care intends to strengthen its presence in the major markets and penetrate deeper into smaller markets to fuel the growth. The brand is the most popular soap in the Ayurveda category and the Largest selling Ayurveda Soap in the World! The brand also recently launched its new range of Ayurvedic hand sanitisers and hand washes.

Speaking on the development, Ashish Ohlyan, Head of Marketing, Cholayil Pvt Ltd said, "There is a consumer behaviour in which we have seen them move from their existing soaps , to moisturizing soaps in the winter.  We intend to tap into this behaviour and present the consumer with 100 % natural glycerine soap, for softer smoother skin. This would also help us gain a foothold in the Glycerine category We are sure consumers will find the combination of natural glycerine and lakshadi oil, effective in discovering their naturally soft skin.”

He also said, “We are expanding the brand’s range and bringing natural skincare to more and more people across India. We believe this will help our user base to grow and reach diverse markets. 
 
The pandemic has boosted the demand for the soap market in India. The company has seen a sharp rise in its revenue percentage as well as household consumption!