Peps Industries, India’s leading spring mattress company announces expansion plans for Telangana
20exclusive Great Sleep Stores to be set up in FY 21/22
cityairnews
Mar 26, 2021 11:15
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Hyderabad: Peps Industries, India’s top selling spring mattress manufacturing company, looks to capitalize on the market with a targeted plan in Telangana. Catering to the growing demand for quality sleep solutions in the region, Peps announced plans to open 20 exclusive stores branded as the ‘Great Sleep Stores’. This is in addition to the existing 11 stores already present in the region and operating in a franchisee owned format.
Standing at a current turnover of over Rs.478 crore with a market share of 55%, Peps Industries is led by founders Mr. K Madhavan and Mr. G Shankar Ram who come with a combined experience of over 100 years in the mattress industry. Peps is expanding its distribution and retail network with a special focus in North India, wherein the demand for mattresses and associated accessories is on the rise. As on date, the total number of Great Sleep Stores operated by Peps is 80 with plans to increase it to 160 stores nationally, by end of the fiscal.
Peps Great Sleep Stores encompasses the complete high end brand experience for the walk in consumer. It features all the top end products across price points that will enable the consumer to touch and feel the mattress and associated accessories that accompany a complete bedroom decor.
Speaking on this expansion announcement, Mr. K Madhavan said “Telangana is a huge market for Peps products with a sizeable contribution towards Peps’ current market standing in the mattress category. The expansion and opening of these exclusive Great Sleep Stores across the country will help us fulfil our vision and amplify the brand positioning as that of the DreamMaker.”
Peps is the only Indian company to have a licensing agreement with Restonic Corporation, one of the world’s largest mattress companies. This unlocks for Peps a wide range of trade secrets and technology that is unavailable to other mattress companies in India that Peps leverages on to create the best products for the Indian consumers.
