PHD Chamber organises virtual conference on digital marketing to boost sales

New Delhi: PHD Chamber of Commerce and Industry (PHDCCI) in association with GIZ and Hisales Consulting organized an Interactive Video Conference on Digital Marketing to Boost Sales to apprise and update MSMEs and Industry members on Social Media Tools and building Digital Marketing Strategy to boost sales.

Welcoming the participants Mr. R S Sachdeva, Mentor, Punjab State Chapter, PHDCCI, informed audience that today’s session was third in the series under GIZ MSME INNO programme to provide technical support to MSMEs by identifying the issues and concerns being faced by them in these challenging times. He further stated, Digital marketing has become need for modern day businesses as it helps them connect to a wider audience on a much smaller advertising budget and gives laser-focused control over where and how they spend their money and thus increase in the conversion rates.
 
Mr. Prakash Batna, Founder, CEO Hisales Consulting Pvt. Ltd., Mumbai explained all steps on how to create a digital marketing strategy for businesses to generate more leads & increase reach. He shared insights on how to make Digital Marketing a success. He also emphasized on Role of Digital Marketer to enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers to boost company sales. 
 
Ms. Rekha Agashe, ED & Managing Partner, Hisales Consulting Pvt. Ltd., Mumbai spoke on how the use of digital media has increased drastically in last two decades. She also explained difference between traditional and digital marketing and how to enhance marketing through Rule of 7. She updated participants on effective techniques to boost sales in uncertain times and customer retention strategies for increasing sales of products & services. 
 
Mr. Salil Chaudhry, Founder, Netbhet E Learning Solutions, Mumbai demonstrated steps on how to create advertisement campaign on facebook and do digital campaigning. He explained how to run and optimize Ads for good visibility to generate customer interest. He said that if you want to reach out to your target audience and gain competitive edge you need to optimize your online campaigns to meet desired Goals.
 
He elucidated concepts of search engine marketing, (SEM), and social media marketing (SMM) and apprised participates on how google search algorithm works & role of Search engine optimization, (SEO) in fetching clients online.
 
Over 100 Industry members from Pan India including MSMEs enrolled in MSME INNO programme participated and benefited from the programme.