PhonePe announced launch of national movement
The movement is an appeal to every Indian to support the superhuman effort of all our government agencies
Chandigarh: PhonePe, India’s leading digital payments platform, today announced the launch of a national movement called #i4India after its #100CrorePledge went viral last week.
The #i4India movement is an appeal to every Indian to support the superhuman effort of all our government agencies, doctors, health workers, policemen and emergency workers who are all working 24/7 through the lockdown to keep all of us safe & healthy.
To join the #i4India movement, PhonePe is asking at least 10 Crore Indians to donate generously to the PMCARES Fund. In all, PhonePe has pledged to contribute a maximum of up to INR 100 Crores for this cause.
PhonePe launched its donation drive five days ago, and already more than 10 lakh Indians have donated to the PMCARES Fund via the PhonePe App. Accordingly, the company donated INR 1 crore to the PMCARES Fund last week.
Speaking about the #i4India movement, Sameer Nigam, Founder & CEO, PhonePe said, “The new #i4India movement is a reflection of the spectacular response that our original #100CrorePledge donation drive received last week. Over 10 lakh people have already donated to the PMCARES Fund through our app in less than five days. So now we are asking every Indian to unite behind the cause and donate even more generously with their time and money. INR 1 or INR 1,00,000 doesn’t matter. Every rupee counts, and every Indian’s support matters.”