Piaggio marks 25 years in India

Pune, February 8, 2023: Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group, European leader of the 2Wheeler sector and India’s leading manufacturer of small commercial vehicles marked the completion of a quarter of a century in India. To commemorate the occasion, Piaggio Vehicles announced a slew of new product introductions for the iconic Vespa and sporty Aprilia scooters. The management also announced entering the performance motorcycle segment in India with the Group’s marquee racing motorcycle brand, Aprilia. 

With a robust product line up in scooters, Piaggio Vehicles wishes to establish a well-defined segmentation in the scooter category like it is currently seen in the motorcycle segment in India. The new scooters planned to be introduced in India are designed to cater to various needs of the evolved Indian rider and provide the opportunity to look at scooters beyond much more than the commuter segment such as Touring, Cruising, Luxury, Racing etc.
 
Speaking on the occasion, Diego Graffi, Chairman and Managing Director, Piaggio Vehicles Pvt Ltd., said, “We have been operating in this country for a quarter of a century. In which time, our business and growth have risen tremendously, and India has evolved to be a world-class hub of manufacturing and development. The love our iconic brands have received from millions is humbling and I am excited about the new products we have planned to introduce this year. 2023 will see a whole range of new 2-wheelers that cater to evolved riders through high quality and performance. It gives me the pride to say that all our 2-wheelers now come equipped with a technologically advanced i-get engine which is tuned to give a significant advantage in acceleration across 125 and 160-cc products and is fully OBD II compliant. As we continue to grow and pioneer India’s mobility, we feel there is massive potential for bringing in more of Piaggio’s global favorites to India.”

To mark this key milestone for the Piaggio Group and currently on a special visit to India, Davide Zanolini, Executive Vice President of Marketing & Communication at Piaggio Group said, “Piaggio has been amongst the key auto mammoths in India who shaped the mobility fabric of the country. We have a rich heritage of iconic brands like Vespa, Aprilia and Ape in India which are loved by millions in the country. As we continue to evolve and define India’s two and three-wheeler industry, our focus for the future is quite clear. We intend to use our superior product and technology might to establish clear segmentation in scooters in India. As the world’s leading 2-wheeler market, we believe India is ready to explore the full potential offered by scooters and see them beyond just a means to commute. Through strategic product interventions and focused marketing and communications, we wish to clearly establish distinction for the discerning Indian rider who now demands quality, legacy, luxury and motorsport-bred performance. I am truly excited about the future of Piaggio in India.”
 

The company also has plans to enter the mid-size segment of performance motorcycles in India with Aprilia.