PMJ Jewels unveils prestigious SITARA Collection at Vijayawada’s Biggest Wedding Jewelling Exhibition

Vijayawada, July 13, 2023: PMJ Jewels, South India's most beloved fine jewellery brand, today launched their much-awaited signature collection, SITARA at their 3-day wedding jewellery exhibition at Vivanta (The Gateway) Hotel, Vijayawada. Celebrating this momentous occasion, PMJ Jewels is also hosting the biggest wedding exhibition at Vijayawada from July 13th to July 15th wherein the exclusive collection of the newly launched SITARA Collection will be exhibited. Chief Guest Devineni Anupama, along with the officials of PMJ were present at the unveiling event.

PMJ Jewels has recently announced the daughter of Mahesh Babu, Sitara, a renowned figure in the entertainment industry, as the face of their unique jewellery line. The SITARA collection which was launched in New York at Times Square a week ago is now available for the jewellery enthusiasts of Vijayawada. The SITARA collection showcases a magnificent range of jewellery that epitomizes elegance, craftsmanship, and timeless beauty. Each piece has been meticulously handcrafted by PMJ's team of skilled artisans, combining traditional techniques with contemporary design elements. With its unique blend of traditional and modern aesthetics, the SITARA collection is destined to captivate the hearts of jewellery connoisseurs.

In conjunction with the launch of the SITARA collection, PMJ Jewels is organizing the extraordinary wedding exhibition at Vivanta (The Gateway) Hotel, Vijayawada. This three-day extravaganza will showcase a vast assortment of wedding jewellery and intricately crafted collection which boasts a stunning array of necklaces, earrings, bangles, rings, and more, adorned with exquisite gemstones and crafted in gold, polka, diamonds, and precious metals.

Devineni Anupama, Chief Guest for the event, expressed her excitement about the launch and exhibition stating, "I am truly honoured to be a part of the unveiling of PMJ Jewels' SITARA Collection at their grand wedding exhibition in Vijayawada. This collection represents the epitome of beauty and craftsmanship, and I am sure it will be a source of joy and pride for brides who wish to adorn themselves with exquisite jewellery on their special day. I congratulate PMJ Jewels on their remarkable endeavour and wish them great success."

Mohan Krishna, PMJ Jewels, Vijayawada Store Head, said, "We are delighted to introduce the SITARA collection to our customers of Vijayawada. Super Star Mahesh Babu’s daughter Sitara becoming the face of this special collection is such a delightful achievement for PMJ Jewels. The wedding exhibition, featuring an extensive range of jewellery, offers an opportunity for brides to find their perfect pieces for their special day. We invite everyone to join us and witness the grandeur of our SITARA collection and the unparalleled showcase of wedding jewellery."

Hyder Ali, South Head of PMJ Jewels said “We are so glad to unveil this special SITARA Collection in Vijayawada and to display it in the exhibition as well. The new range comes with an idea of ‘EXPRESSION OF A STAR’ and aims to generate a sentiment that will become a vital part of families for centuries to come.”

The launch of the SITARA collection and the grand bridal exhibition at PMJ Jewels Vijayawada store promises to be a truly memorable event for jewellery enthusiasts and prospective brides alike. Visitors can expect to be mesmerized by the timeless beauty and exceptional craftsmanship on display.