Ludhiana, August 29, 2013: In today’s world, kids need to be healthy, smart, popular and secure to be successful and thrive! POGO, through a fun and interactive School Contact Program (SCP) called Bheem’s Masti Ki Class, aims to equip school children across the country with skills, tips and tricks to help them do just that!
The Bheem’s Masti ki Class SCP will be conducted with over 5lakh students from approximately 550 schools across 8 cities in India. In this activation, POGO will take an ordinary day of a school-going child and invigorate it with Chhota Bheem’s tips on etiquettes, safety, games and quiz contests. The session is guaranteed to be interactive and engaging, providing an innovative and fun learning experience for the children.
In Ludhiana, POGO will cover approximately 50 schools and engage over fifty thousand students between July to September 2013. To add to the excitement, Chhota Bheem made a surprise visit at Ryan International school today and entertained kids with a special performance. Children were thrilled to see their favourite toon star and were eager to learn new tips from Chhota Bheem himself.
Commenting on this initiative, Krishna Desai, Senior Director & Network Head - Kids, South Asia, Turner International India Pvt. Ltd.said, "Year after year, the POGO School Contact Programme has been a successful platform to bridge the gap between kids and their favourite channel and cartoons.The idea behind Bheem’s Mastiki ClassSCP is to not only to entertain kids but also teach them how to be proficient, healthy and vigilant like Chhota Bheem.”
In addition, kids across the country can participate in the Bheem’s Mastiki Class contest on POGO and win exciting prizes. Three lucky winners will win an all-expenses paid trip to Singapore & Sentosa along with their parent. And that’s not all! Chhota Bheem and Chutki will personally come to see them off to the airport! To participate and win many more prizes, all kids have to do is tune in to POGO from 3:30pm onwards every Monday to Friday uptil September and answer the simple questions.
POGO’s Bheem’s Masti ki Class SCP is being conducted in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Ahmedabad, Lucknow, and Ludhiana from July to September this year.
POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 27 million cable & satellite homes. Today, it is the leading channel in the kids’ genre. www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 5 lakh unique visitors per month and each of them spend an average of 24 minutes on the website.