Prolance launches in Hyderabad

Hyderabad, March 16, 2022: India’s leading interior design automation platform Prolance today announced the launch of its operations in Hyderabad with local fabrication and installation support for citywide residential interior design or home improvement projects. More than 100 city-based interior designers attended the Prolance launch event held in Hotel Le Meridien. Senior Prolance executives were present to familiarize local interior designers with the Prolance platform and marketplace. The company said that it will also serve homeowners in other cities of Telangana and Andhra Pradesh from its central hub in Hyderabad.
 
Prolance is a cloud-based automation platform that promises to cut interior design costs by more than 20%, and delivery timelines by as much as 40%. Prolance is a one stop shop to buy all materials required for executing interior projects. The platform also includes a ready marketplace for designers or contractors to buy materials including finished shutters, plywood, hardware and appliances
 
Speaking at the launch event, Prolance co-founder and CEO Rama Harinath K said, “We are thrilled to bring the Prolance platform to Hyderabad’s interior designers and contractors with the promise of complete back-end support for their projects, including local manufacturing and sourcing of all materials. Their client homeowners in Hyderabad can equally look forward to faster delivery of their interior design or renovation projects along with reduced costs and higher predictability.”
 
Prolance is already present in Chennai in addition to Bengaluru, its headquarters. The launch in Hyderabad is part of the company’s regional expansion strategy. Amuktha, Business Head Hyderabad said, “Hyderabad is an important strategic market for us and also gives easy access to all major districts in Telangana and Andhra Pradesh region, which aligns with our future expansion goals.”  
 
Vivek MP, Co-founder and Director Prolance said, “Hyderabad is a city of innovations and houses the biggest IT Hubs in the country. It attracts population from across the country and as a result, Hyderabad is witnessing a boom in Residential as well as for Workplace consumption. We are absolutely overwhelmed to receive such tremendous support from the local partners for the launch event and we are looking forward to serving the city’s growing needs with our automated SaaS-based approach.”
 
Prolance was founded in 2019 by co-founders and former senior executives at HomeLane, myhomespeaks, Bello Interiors and DeltaCADD. In addition to complete project automation, the platform targets two major pain points in the interior design industry: manufacturing and procurement of raw materials or finished components. The company counts Godrej Interio, Spacewood, Landmark and SquareYards as its major enterprise clients. Prolance also counts more than 500 interior design firms as its clients.