PUNARVIVAAH: A new chapter begins!

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In popular primetime drama ‘Punarvivaah’, Zee TV is all set to end the track of its current protagonists Yash (Gurmeet Chaudhary) and Aarti (Kratika Sengar) and yet, NOT end the show!

After introducing television audiences to concepts like ‘Mahasangam’ episodes where the lead actors of different fiction shows come together and pioneering the trend of bringing back a ‘second season’ of popular shows,Zee TV is all set to create yet another first in the Hindi GEC space. With its immensely popular primetime drama ‘Punarvivaah’, Zee TV is all set to end the track of its current protagonists Yash (Gurmeet Chaudhary) and Aarti (Kratika Sengar) and yet, NOT end the show! No, the show is not about to take a typical time leap or announce a new season. What the viewers can look forward to is a fresh chapter of the show on the theme of remarriage …

‘Punarvivaah’ is a mature, progressive show that has sensitively captured the journey of a man and a woman, who having faced a debacle in their first attempt at marriage, were brave enough to give life a second chance. The show has made viewers across the country sit up and examine their views on the subject of remarriage.

With ‘Punarvivaah’ having not only opened up to an overwhelming audience response but also managing to spark off a national debate on the issue of remarriage, the channel believes the subject merits more screen space even though the ongoing track of the lead protagonists has come to its logical conclusion. So, the channel will soon unveil an entirely new story with fresh lead actors, keeping the original name of the show ‘Punarvivaah’ intact. The new show ‘Punarvivaah … Ek Nayi Umeed’ will once again be produced by Shashi-Sumeet Productions but will tell a completely different story of remarriage. With the current story of Yash and Aarti coming to an end, the Scindia house will welcome new residents as the Scindias move away from Bhopal.  The story will revolve around the lives of two young people and their families.

Ajay Bhalwankar, ZEEL, Content Head (Hindi GECs) says, “It is the very first time on Indian television that a fiction show is bringing the track of its original  protagonists and yet continuing a show through an altogether new chapter with an all-new cast. We do not believe in stretching a plot beyond the intended span of its narrative. While the story of Punarvivaah with its original characters of Yash and Aarti has run its full course and comes to an end shortly, we feel that the subject of remarriage offers an extremely interesting canvas for story-telling and there are so many layers of a man-woman relationship that can be explored around this subject. Hence the new story, the new chapter.”   

Date: 
Monday, May 6, 2013