Punjab News- Philips launches 3 new products in Amritsar

Amritsar, September 12, 2013: Philips India, a leading Health and Well-being company, today announced the launch of 3 new products at a hotel here today. In celebration of the forthcoming festive season, the new products – the Cielo LED light, the Airfryer and the Mixer Grinder HL7699– feature the latest innovations from Philips and promise to enliven the homes of consumers.

While the international award-winning Cielo luminaire features some of the most exciting design possibilities in LED lighting technology, the Airfryer, with Philips’ patented Rapid Air Technology, cooks great tasting dishes that contain 80% less oil! Taking forward Philips’ commitment to deliver high technology products to Indian kitchens, the Mixer Grinder packs superior grinding performance with ergonomic design and reliability. These products underscore Philips commitment towards innovating new products which match the lifestyle aspirations of consumers and contribute to their health and well-being.

At an experiential session organised in the city to launch the new products, Philips also talked aboutthe concept of Sleep labs which help patients suffering fromsleep disorders to understand their sleep patterns and seek medical remedies.

Speaking at the session, Vivek Sharma, Chief Marketing Officer, Philips India said “We have always believed in improving people’s lives through meaningful innovations. With Punjab being at the forefront of adopting latest trends and technologies, it was natural that we introduce these exciting products to the markets in this state”.

Philips has already seen significant success in Punjab by executing one of the biggest LED street lighting orders in Bhatinda wherein it undertook installation of around 5500 Green Line lights. With an average saving of about INR 1500 per annum per luminaire, this installation is expected to save the Bhatinda Government approximately INR 8 million per annum.In addition to this, Philips also installed LED street lighting for a project of the Amritsar Municipal Corporation which has already started to yield savings of about INR 3000 per annum per luminaire. Recognising Punjab as a manufacturing hub, Philips Lighting also operates its one of the largest manufacturing assets in Mohali. The Mohali lighting factory supports Philips’ strategy of local manufacturing of lighting products for the Indian market.

In another instance of local success in Punjab, Philips, the Post Graduate Institute of Medical Education and Research (PGIMER) and RAD-AID came together to launch the Asha Jyoti cancer screening campaign to address several unmet healthcare challenges in Punjab. The program has already achieved its goal of providing breast cancer, cervical cancer, and osteoporosis screening to more than 500 rural women in Punjab. In its bid to address the issue of sleep disorders, Philips India has also set up 20 labs in Punjab alone, and a total of 200 in the country.

ABOUT THE PRODUCTS LAUNCHED: Philips Cielo: Pushing the design possibilities of LED technology, the Philips by Cielo luminaire combines a classic lamp profile with lighting innovations in a surprising way. With the LEDs cleverly integrated into the shade itself, there is no visible light source in the middle of the light. A perfect blend of tradition and technology, Philips creates a surprising twist in innovation with this futuristic piece.

Philips AirFryer: A perfect addition to the modern kitchen and equipped with patented Rapid Air Technology that combines fast-circulating hot air with a grill element to create great-tasting fried food , the Philips AirFryer reduces the need for oil for cooking a vast array of Indian dishes by 80%. Hence the consumers are able to get the best of both worlds – air-fried food that retains the taste but not the fat.

 Philips Mixer Grinder HL 7699:  Superior power packed grinding performance, ability to smash tough ingredients, high torque speed, robust design, ergonomically designed handles, durable and reliable are some of the qualities this product is known for. The new mixer grinder from Philips stimulates the desire of having beautiful and efficient kitchen.

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.