Punjab/Ludhiana News- Kingfisher ULTRA enters Punjab

Ludhiana, September 20, 2013: Kingfisher ULTRA, the super-premium brand from the house of United Breweries Limited today announced its entry into Punjab. ULTRA will be available in pack sizes of 650 ml bottle, 330 ml pint and 500 ml cans (across the state). This international lookingpackis unique with an embossed flint bottle, ring pull crown, gold metalised neck and front label.
Kingfisher ULTRA is the only beer brand in the country currently to have a deep rooted association with 'Fashion & Music'. To reinforce this positioning, ULTRA introduced a fashion campaign called 'Inspiring Fashion'. The campaign portrays uber cool, chic and fashionable youth high on fashion. The campaign not just highlights the association of the brand with fashion through spectacular visual display & stunning models, but also make consumers aspire for the brand.
To strengthen this position further, ULTRA has partneredwith key Fashion Weeks across the country to enthrall the glitterati with the Kingfisher ULTRA Lounges and Kingfisher ULTRA After Parties. ULTRA will also be seen as the official After Party partner of the upcoming Punjab International Fashion Week.
ULTRA also has deep rooted association with music through its niche music platform "Kingfisher ULTRA Soul Flyp" which brings together the best musicians and DJs across the globe.Soul Flyphas seen artists of the likes of Sean Paul, Pitbull & Nadia Ali as well as home grown talent Bandish Projekt. The property has further extended to identify talent in music and promote budding artists under the SOUL FLYP ACADEMY.
Addressing the media, Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited, said, "We are excited about introducing Kingfisher ULTRA in Punjab - its distinctive taste and unique packaging that the consumer can touch and feel has made it a much loved brand across the country and we are confident of winning the hearts of the consumers here too!"
He further added that, "The brand personifies an urban, affluent, stylish and modern lifestyle, of which fashion is an integral part. As a part of Kingfisher ULTRA's fashion positioning we are committed to supporting the business of fashion in the country."
            
About Kingfisher ULTRA
 
Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.