PU’s MOOC on Digital Marketing is available on SWAYAM
City Air News
Jan 10, 2024 03:45
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Chandigarh, January 10, 2024: Panjab University’s highly popular course on Digital Marketing is all set to begin on January 15, 2024 on SWAYAM, a portal of the Ministry of Education, Government of India. According to Prof. Tejinderpal Singh, Course Coordinator, anyone who wants to hone digital marketing skills may join this course without paying any fee. The course embraces an application-based teaching approach, exposing learners to an array of tools, platforms, and techniques encompassing Word Press, Google Ads, Email Marketing, Social Media Marketing and Google Analytics, among others. Successful completion of this course aligns with NEP 2020 guidelines, enabling students to earn 4 credits. Since its inception in 2019, the course has witnessed an overwhelming response, with over 70,000 participants enrolling to date. Notably, Class Central recognized this course among the top 15 globally and within the top 5 in India in 2019. Furthermore, in the Ministry of Education's recent survey conducted in May 2022, it secured a coveted position among the top 10 courses based on credit transfers. Enrollment for this sought-after course remains open until February 29, 2024 at https://onlinecourses.swayam2.ac.in/cec24_mg02/preview
