Renault launches “Renault Experience Days” in India
The Initiative will take Renault experience closer to customers with a nation-wide coverage of premium ‘Showroom on Wheels’ and ‘Workshop on Wheels’
City Air News
Jul 25, 2023 09:43
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New Delhi, July 25, 2023: Renault India Private Limited (RIPL), the Number one European car brand in India, is proud to announce the launch of its trailblazing campaign, "Renault Experience Days." This innovative and immersive initiative promises to redefine the way Indians experience and engage with the brand.
Renault will be introducing two exceptional initiatives: the "Showroom on Wheels" and the "Workshop on Wheels," as part of this nationwide campaign, spanning at 625 locations spread across 26 states, 3 Union Territories. This historic campaign marks the first-ever introduction of such an activity in the Indian market and signifies the beginning of a remarkable transformation for Renault in the country.
The "Renault Experience Days" campaign is a testament to Renault's commitment to innovation and customer-centricity. By bringing the showroom experience directly to the customers' doorsteps through the "Showroom on Wheels" and providing convenient and efficient vehicle servicing with the "Workshop on Wheels," Renault aims to create an unparalleled and delightful experience for Indian consumers. Along with these, Renault Experience Days will also provide the on spot test drive, booking and car finance options in all 625 locations, which will make one stop solution for the customers.
Sudhir Malhotra, Vice President Sales Marketing at Renault India Private Limited (RIPL), shared his excitement about the initiative, stating,, "We are thrilled to introduce the 'Renault Experience Days' campaign in India, a country that holds immense importance in Renault's strategy. This unique initiative underlines our dedication to crafting customer-centric experiences that exceed expectations. With the 'Showroom on Wheels' and 'Workshop on Wheels' initiatives, we aim to break barriers and reach out to customers in every corner of the nation, strengthening our connection with the people of India."
