Shared EV Mobility Leader Yulu forays into UP’s Noida; Plans to launch in more cities in state

Delhi, September 3, 2024: Yulu, India's largest shared electric vehicle (EV) mobility technology player, today launched its shared mobility service in Noida, marking a strategic move into one of India’s most dynamic urban markets. To begin with, Yulu’s EVs will facilitate technology-led, sustainable, and affordable hyperlocal deliveries in the city.
 
This expansion makes Noida the 11th city in Yulu’s rapidly growing nationwide network and the seventh where it has a direct presence after Bengaluru, Mumbai, Navi Mumbai, Delhi, Gurugram and Hyderabad. Yulu is also present through its franchisee initiative, Yulu Business Partner, in Indore, Kochi, Tirunelveli and Pondicherry. The recent launch strengthens Yulu’s presence in Delhi-NCR, where it has offered people, goods, and leisure mobility services since 2019.
 
Noida’s booming economy, large consumer base and high-tech landscape make it an ideal destination for Yulu’s shared EV services. Known for a prosperous consumer class and thriving quick commerce and food delivery sectors, Noida represents a key market for Yulu’s sustainable hyperlocal delivery solutions.
 
Commenting on the launch, Amit Gupta, Co-Founder & CEO of Yulu, said, “We are excited to bring Yulu to Noida, a city that embraces technology and innovation. Noida’s infrastructural growth and digital economy make it a perfect fit for our sustainable e-mobility services. The love and goodwill received by Yulu in Delhi and Gurugram in the national capital region make us confident about speedily winning both mindshare and market-share in Noida as well.”
 
Yulu’s service is aligned with Uttar Pradesh’s EV Manufacturing and Mobility Policy, which encourages fleet operators to electrify last-mile logistics services for various food delivery, e-commerce, and quick commerce platforms in the state.
 
Gupta added, “Having grown up in Uttar Pradesh, I have personally witnessed the state’s urban transformation as well as its determination to become future-ready by adopting progressive and sustainable solutions. Yulu will not only support the UP government’s efforts to promote greener logistics, but foster an ecosystem of clean, affordable, and accessible mobility. We look forward to empowering gig workers with convenient and cost-effective EV solutions while supporting businesses in their journey toward fleet electrification.”
 
The introduction of Yulu’s goods mobility services in the city will play a pivotal role in supporting the region’s hyperlocal delivery ecosystem. The launch will be anchored by a newly opened Yulu Centre in Sector 63, Noida, which will serve as the operational hub for Yulu’s future expansion in the region. The fleet’s energy needs will be met by Yuma Energy, India’s leading technology-powered battery-as-a-service (BaaS) player.
 
Yulu's product-market fit for goods mobility is underscored by its app-based, practically sized EVs that are accessible and affordable for delivery partners. Compared to traditional scooters, Yulu’s EVs are 30-40% cheaper for users due to the company’s flexible rental plans. Yulu also offers e-commerce and quick commerce brands a sustainable alternative to ICE vehicles, enabling these brands to speedily onboard new delivery partners and maintain high uptime.
 
Yulu’s presence in Noida will create new jobs and opportunities for gig workers. The company’s inclusive mobility model breaks down barriers for aspiring gig workers, including women, who may lack access to a vehicle or a driving licence.
 
Even as it scales up its operations within Noida, Yulu will explore options to expand its people and goods mobility services to other cities in the state, including Lucknow, Varanasi and Agra, through the franchise route.