Shilu Kumar Hosted An Evening Special Preview of Pashma Bespoke Pashmina Knit Wear Collection
Author(s): City Air NewsPooja Vaswani and Dr. Deepika Krishna. New Delhi, December 17, 2015: Shilu Kumar hosted an evening for special preview of Pashma Bespoke Pashmina Knit Wear Collection. The collection showcased Pashma’s bespoke cashmere...
cityairnews
Dec 17, 2015 12:30
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Pooja Vaswani and Dr. Deepika Krishna.
New Delhi, December 17, 2015: Shilu Kumar hosted an evening for special preview of Pashma Bespoke Pashmina Knit Wear Collection. The collection showcased Pashma’s bespoke cashmere sweater collection where in a global first one can have your very own cashmere sweater exclusively knitted for you in your chosen colors. The new Pashma Global Flagship signals the evolution of the Pashma brand from being a niched brand of exquisite cashmere scarves into India’s first luxury lifestyle brand with its signature aesthetic now presented in a range of all-season ready-to-wear, jewelry, menswear and novelty gifts.
Owner Shilu Kumar says, “I have spent a significant part of my life window shopping in Paris and Milan and used to dream about living in those exquisite windows.” So when designer Shilu Kumar started designing the recently opened global Pashma flagship at the DLF Emporio, she decided to indulge herself. Using the stores unique three-sided façade, she created window walkways where as you guessed visitors can walk right into the windows and interact with the displays.
Some of the esteemed guests present on the occasion were : Astrologer and Vaastu Expert Jai Madaan, Entrepreneur Kajoli Sehgal, Choreographer Liza Verma, Entrepreneur Sonal Jindal, Dr. Gunita Singh, Interior designer Parull Mahajan, Jewelery designer Pooja Vaswani, Ratan Kaul, Designer Pawan Sachdeva, Abhishek Kaushik, Meenakshi Dutt to name a few.
Nuanced elements reflecting the brand’s Indian heritage are placed in a post-modern contemporary setting reflecting the brand’s journey that has taken “Made in India” across the globe. As India’s first fashion brand and is the only Indian consumer brand with a truly international presence, Pashma’s evolution is a story of entrepreneurship as much as Indian business coming of age on the global stage.
Date:
Thursday, December 17, 2015
