Shoppers Stop ropes in Rakul Preet for its Diwali campaign, ‘We-Time Wali Diwali’.

Hyderabad: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign ‘'We-Time Wali Diwali,' featuring actor Rakul Preet Singh.
 
The campaign's central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today's fast-paced life, these moments of togetherness are often overshadowed. 'We-Time Wali Diwali' encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it's a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasizing the importance of 'Rishton ko dein thoda we-time.'
 
Commenting on the same Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop said; "Shopping is not just buying, it is creating moments together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”
 
Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments with my family and friends, I resonate deeply with the concept of 'Rishton ko dein thoda we-time.' It is very important that we spend time with our loved ones, especially during festivities and this campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers Stop’s Diwali campaign, 'We-Time Wali Diwali" and their endeavour to bring people closer through fashion and heartfelt connections."
 
Basu added that Rakul Preet's association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.