Singapore Tourism Board appoints Lim Kean Bon as Area Director, India, South Asia, and Africa
City Air News
Sep 5, 2023 01:15
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New Delhi, September 5, 2023: The Singapore Tourism Board (STB) announced the appointment of Lim Kean Bon as Area Director, India, South Asia, and Africa on September 1. He will succeed Raymond Lim as the India market lead based in New Delhi, leading STB’s promotion, and travel trade engagement activities in Northern and Eastern India to sustain and grow affinity for Singapore from leisure travelers. In addition, Kean Bon will be responsible for business development efforts to secure visitorship across India to Singapore in the Cruise and Meetings, Incentives, Conventions and Exhibitions (MICE) segments. He will also lead his team in engaging consumers in other regional markets like Bangladesh and South Africa.
Speaking on this appointment for Singapore Tourism Board (STB), GB Srithar, Regional Director, India, Middle East, South Asia & Africa (IMESA), said, "We extend a hearty welcome to Kean Bon as he joins our dynamic team. I believe Kean Bon’s leadership in driving experience development for a leisure precinct and his past tenure in the Singapore Exhibition & Convention Bureau (SECB) places him in good stead to take on this role in STB New Delhi, particularly in this pivotal moment of anchoring Singapore as the premier lifestyle and business destination for Indian travellers.”
