Sonata forays into the smart wearable Category with ‘Stride’

Bangalore, November 15, 2019: Sonata, India’s largest-selling watch brand from the house of Titan forays into the Smart Wearables category with a range of hybrid Smartwatches – Stride. Available in two versions, Stride and Stride Pro, the watches offer a multitude of smart features that help in the adoption of a healthier lifestyle, at affordable prices, starting from Rs 2,995. Stride smartwatches combine Smart features with the elegant aesthetic of an analog watch – making it a versatile lifestyle accessory. The range has 6 variants which come with Smart capabilities of tracking steps, call alerts, finding the phone, activating the camera, etc. All 6 versions reflect contemporary design sensibilities with clean dials, rich leathers and elegant black cases – thereby giving an understated finish to a feature-packed product. Mr Utkarsh Thakur, Marketing Head - Sonata, commenting on the launch said, “With Stride, Sonata builds upon its commitment of delivering tangible, relevant benefits to its customers, while democratising features and styles that are limited to a section of the market. Stride offers a slew of smart features at category-first price points, thereby making Smart accessible to everyone. Sonata Stride assists in maintaining a healthy lifestyle by keeping a track of daily activities through the inbuilt activity tracker. The users can track steps, calories burnt and the quality of sleep. In addition, Stride also has a sedentary alert feature, which reminds users to move, in case there's a lack of activity for a certain period of time. “Today, falling fitness levels are unavoidable owing to sedentary lifestyles. There’s a lot of inertia in starting our fitness journey due to many constraints. The solution - Everyday Fitness, which is to expend energy through the day to day activities like walking, cycling, gardening, etc. Stride helps to track these everyday activities in a seamless manner. This trendy smartwatch will help make conscious choices towards a healthy lifestyle.” Added Mr. Utkarsh Thakur.